to an extent yes, but as R80 said they probably couldn't compete they'd charge a hefty price for licensed Manufacturer gear etc..
when there's plenty of companies (and more to come i'm sure) that are already making stuff, or we're modding things to fit because we want them NOW and nobody is making it yet.
they made a quality product with their name on it, and that's probably good enough for them in all reality.
2017 Honda Rebel 500
2018 KTM Duke 390